This is the basis of a business model that has allowed franchise owners to prosper in their communities, many for multiple decades. It’s the same business model that has allowed over 40% of our franchise network to open multiple stores.

“The fact that many of our franchise owners are opening their second, third, and fourth stores really speaks volumes to the strength of our business model and the level of profitability our franchise owners are experiencing,” says Andrew Cohen, President of Relax The Back. “We’ve been in business for 38 years and the demand for our products has continued to increase over the years. As Americans are becoming more and more focused on overall wellness, Relax The Back is well-positioned to increase profitability and better serve our customers going forward.”

While most retail businesses require large amounts of traffic that require selling a lot of low-budget products to be profitable, Relax The Back is the exact opposite. Relax The Back products are specialty items, designed to help improve clients quality of life for years and years. Since most products sold tend to be high-dollar items, you won’t have to sell an abundance of products all day long to own a profitable business.

For example, Relax The Back’s top-selling Tempur-Pedic mattresses range from nearly $1,500 on the low end to around $9,000 on the high end. Our zero-gravity recliners range from over $2,000 all the way to $5,000. Our popular massage chairs are priced as high as nearly $12,000. You receive serious buyers and larger sales.

“We’ve transitioned our corporate site into a full-blown sales channel to benefit our franchise owners and their customers,” says Saschi Klee, Director of E-Commerce with Relax The Back. “It’s important to service the customer where they feel comfortable purchasing, just as our in-store model works to educate the customer on the products that will deliver the most benefit.”

The following table provides the annual Adjusted Gross Sales for all 77 franchised Item 19 Stores. These Item 19 Stores were divided into 4 quartiles based on each Item 19 Store's annual Adjusted Gross Sales in the calendar year ended December 31, 2022. Quartile 1 represents those Item 19 Stores with the highest annual Adjusted Gross Sales in the calendar year ended December 31, 2022, and the other Quartiles are in descending order with Quartile 4 representing those Item 19 Stores with the lowest Adjusted Gross Sales in the calendar year ended December 31, 2022.

If you’re ready to learn more about the Relax The Back health and wellness franchise opportunity, fill out an inquiry form on this site, and a member of our team will reach out to you shortly.